Like a lot of newbie CF consumers, I made some assumptions on brands cruelty-free status. But I learned quickly from research that a large number of well-known brands aren't CF. Some just seem like "why wouldn't they be CF" Some have whole campaigns about being clean and fresh products. It seems like brands like that would be CF right?
Brands I was Surprised were NOT Cruelty Free
January 13, 2020
When I wrote my first fave CF Beauty Brands post I hadn't switched to buying only CF products. So I hadn't really dived into the CF world. I just looked up the brands I loved to see which ones were CF. But last year I decided to go full CF. I've dived in and have started replacing things I've used up with CF products. My favourite CF brands list has expanded.
September 02, 2019
I did an Autumn lips post in 2017 and now I think it's due for some serious updating. Not only have I gotten a lot of new lippies since then but I've also gone Cruelty-free this year. So all my beauty suggestions from here on out are CF. That post has a lot non-CF so it's absolutely due for updating.
June 19, 2019
After doing a lot of research and reading so many posts on Cruelty-Free Kitty and Logical Harmony I decided to start buying Cruelty-free only makeup. But there are a few levels to what cruelty-free means in the beauty community. So where do I stand?
June 10, 2019
After making the choice to only by cruelty-free products I had to come to terms with the heartbreaking reality that some of the loved brands in my drawer would never be with me again once they were used up. Some of my go tos, my favourites, banished. So today I wanted to say goodbye to some of the brands I loved.
May 14, 2019
In March I decided to start buying cruelty-free only makeup. It's quite a change. Almost all the brands at my Walmart are now off limits. So many companies sell to mainland China. I can't buy Rimmel or Maybelline anymore. Both are two of my favourite brands. So I need to find new favourites. Elf and Colourpop, two of my other loves, are totally safe! So expect a lot of them on this list.
March 06, 2019
Something I've decided about myself is that I want to stop supporting the mistreatment of animals as much as I can this year. I've started the road to Vegetarianism. I also decided to steer my makeup collection in the cruelty-free direction as well.
March 21, 2017
I love makeup but I love it even more when it's cruelty-free! If you are new to makeup or maybe just never heard the term, cruelty-free means the products are not tested on animals at any point, whether that means the ingredients in the products before production, or test of the product during or after production.
Brands that the considered cruelty free are brands that never test their products on animals in any way. There are brands who do not test on animals themselves but sell their products in countries like China. China requires animal testing by law so if a company sells their products in China they must submit products for testing. So these brands are not considered cruelty free.
A lot of people in the cruelty free beauty community consider cruelty free brands that are owned by non-cruelty free brands to not be cruelty free. A few brands in this post are owned by non-cruelty free brands. I will mention if a company has a parent company that is not cruelty-free.














